Prior research indicates that expressive writing enhances well-being by leading people to construct meaningful narratives that explain distressing life experiences. But how does expressive writing facilitate meaning-making? We addressed this issue in 2 longitudinal studies by examining whether and how expressive writing promotes self-distancing, a process that facilitates meaning-making. At bas...

Preliminary rough draft. Please do not cite or quote. 1 One of the most important concerns for marketers is coping with and changing people's theories about brands or products. A notable example is the Pepsi Challenge, a campaign conducted by PepsiCo in order to make cola customers aware that Pepsi Cola beats Coca Cola in blind taste tests. Indeed, decades of blind taste tests suggest that cons...

Self-reflective performance review and expert evaluation are features of Western music performance practice. While music is usually the focus, visual information provided by performing musicians' expressive bodily behaviors communicates expressiveness to musically trained and untrained observers. Yet, within a seemingly homogenous group, such as one of musically trained individuals, diversity o...

The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-e...

The study examines the impact of brand personality on loyalty. It also explores mediating role self-congruence and trust relationship between With today’s competitive environment, it has become increasingly challenging important for companies to increase customer retention. To trespass achieve highest point in competition, have been rigorously looking customs make powerful relations with custom...

BACKGROUND Parkinson's disease affects facial, vocal and trunk muscles. As symptoms progress, facial expression becomes masked, limiting the person's ability to communicate emotions and intentions to others. As people with the disease live and reside in their homes longer, the burden of caregiving is unmitigated by social and emotional rewards provided by an expressive individual. Little is kno...

The current study, integrating relevant concepts derived from self-regulatory focus, prospect/involvement and knowledge structure theories, proposes a conceptual framework that depicts how the message framing strategy of advertising may have an impact on the persuasiveness of brand marketing. As empirical examination of the framework shows, the consumer characteristics of self-construal, consum...