نتایج جستجو برای: sales promotion

تعداد نتایج: 77715  

2009
Yu-Chung Tsao Y. C. Tsao

In this paper we consider a multi-item distribution channel subject to supplier’s credit period and retailer’s promotional effort with sales learning curve. We determine the retailer’s promotional effort for each item and the joint replenishment cycle in both decentralized and centralized decision models. We show that the profits for both parties increase under the centralized decision model wh...

Journal: :International Journal of Management Excellence 2014

Journal: :Journal of Modern Applied Statistical Methods 2010

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