This paper proposes a model featuring the heterogeneity of consumer preferences and analyzes the multiple equilibrium of retail formats by building a map of the relationships between consumer heterogeneity and retail formats. The key questions analyzed in this paper are how the retailer adjusts its combination of marketing elements through repositioning and how innovation in retail formats is i...

The main purpose of this paper is to develop a new optimum output quantity decision analysis of a duopoly market under a fuzzy decision environment. To efficiently handle the fuzziness of the decision variables, the linguistic values, subjectively represented by the trapezoidal fuzzy numbers, are used to act as the evaluation tool of decision variables such as fixed cost and unit variable cost....

Abstract This paper extends the findings of Liu, Wang, and Lee (2015. “Strategic Environmental Corporate Social Responsibility in a Differentiated Duopoly Market.” Economics Letters 129: 108–11), along two dimensions. First, we consider case endogenous market structure la Singh Vives (1984. “Price Quantity Competition Duopoly.” The RAND Journal : 546–54). Second, refine ECSR certification stand...

We study the evolutionary selection of conjectures in duopoly games when players have other regarding preferences, i.e. preferences over payoff distributions. In both the Cournot and Bertrand duopoly games, the consistent conjectures are independent of other regarding preferences. Both duopoly games have evolutionarily stable conjectures that depend on other regarding preferences but that do no...

Forecasting future retail sales is one of the most important activities that form the basis for all strategic and planning decisions in effective operations of retail businesses as well as retail supply chains. This chapter illustrates how to best model and forecast retail sales time series that contain both trend and seasonal variations. The effectiveness of data preprocessing such as detrendi...

The paper focuses on markets in which firms with different ownership structures compete with each other in a one-period Nash-Cournot setting. In particular the market outcome of a duopoly of one marketing cooperative and one private wholesaler (cooperative mixed duopoly) is compared to the outcomes of a public firm mixed duopoly and a pure private duopoly. None of these market arrangements are ...

summary This study provides a model-based approach for implementing retail category management with a focus on markup decisions. We develop a reduced form Bayesian econometric model that captures price and sales variation for a retail chain. Based on this model, we derive the optimal retail markups on individual brands within a product category by maximizing the total category profit over a fin...