Corporate Social Responsibility (CSR) is very prominent on the corporate agenda. Our research examines the individual-level dynamics of how a brand’s social initiatives can generate relationship marketing benefits. We find that positive CSR beliefs strengthen consumers’ relationships with the brand, generating benefits for the brand such as greater likelihood of purchase, increased loyalty, and...

Information exchange between the buyer and supplier is an important aspect of supply chain management. B2B e-commerce helps firms to share information, maintain relationships, and conduct transactions more efficiently. The choice of B2B e-commerce transactions will influence, and as well as affect, the relationships between exchange parties. Thus, the choice of e-commerce transaction mechanisms...

At Pick’s heyday there were over 3,000 business applications available across a very wide range of hardware platforms supporting from one to thousands of real time users. The tentative economic recovery of the 90s and the Y2K fears created cautious and conservative corporate decision-making. During those tumultuous years there were startling leaps in information and communications technology re...

a r t i c l e i n f o This article focuses on business marketing to extend the arguments in Hunt (2010) that R-A theory provides the foundations for a general theory of marketing. The article extends the arguments by showing (1) how Alderson's theory of market processes, on which R-A theory draws, clearly accommodates both B2B and B2C marketing, (2) that ISBM's normative, Value Delivery Framewo...

a r t i c l e i n f o This study investigates the extent to which strong relationships between a firm and its key suppliers promote effective new product introduction. Building on the relationship marketing literature, we identify self-enforcement and interdependence as two contingent relational variables that influence the strength of the buyer–supplier relationship. We use data from a survey ...

It has been pointed out that the construct of commitment plays a central role in business relationships. This article draws on the relationship marketing literature in order to construct a framework that can be used to investigate what motivates clients to continue their relationship with an audit ®rm. The results from an empirical study provide evidence for existence of a number of antecedents...

This study examines the impact of major considerations of commercial website design and management, website interactivity, the important performance factor, and customer loyalty. Meaningful interactions with existing and potential customers allow e-commerce firms to enhance customer loyalty by providing satisfactory customer experience. Customer loyalty is a composite construct, yet consists of...

this paper investigates the stability analysis of fuzzy relational dynamic systems. a new approach is introduced and a set of sufficient conditions is derived which sustains the unique globally asymptotically stable equilibrium point in a first-order fuzzy relational dynamic system with sumproduct fuzzy composition. this approach is also investigated for other types of fuzzy relational composit...

Loyalty concept is analyzed under different points of view such as brand, customer or store loyalty. Furthermore, due to the advancements in relationship marketing concept and the raising prominence of building relationship with the customers, this study focuses on the store loyalty aspect and aims to investigate the relationship between store loyalty and the customers’ relational benefits (soc...