Mobile Technology is creating a range of tremendous opportunities and new revenue streams for businesses across industry sectors through the delivery of chargeable mobile products and services via the deployment of innovative value-added solutions that exploit the commercial benefits of mobility. To keep up with the pace of change, companies increasingly want to understand the behavioral attitu...

Online group shopping has emerged as a new e-commerce model and received attention in both academics and practice. Prior research focuses on investigating online group shopping mainly from the marketing discipline, and little research has tried to examine individual consumers’ acceptance of online group shopping from the technology acceptance perspectives. This paper aims at investigating the d...

This study developed a research model based on the tricomponent attitude� model and explored factors influencing e-shoppers’ real purchase behaviors. This study showed that these determinants could be divided into positive and negative approaches. The research sample consisted of 385 valid respondents who are experienced users on Books.com.tw. This research study adopted the structural equation...

Retailers’ brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper is to test which component can be more effective in consumers’ purchase intention based on using private label for goods’ image. This research data was collected by prior st...

An exploratory study was conducted to investigate consumer adoption of online purchase using a survey data set. Based upon the theory of innovation and self-efficacy theory, risk aversion, online proficiency, shopping convenience, and product choice variety were proposed to influence consumer intention to shop online, which, in turn, affects online purchases. Results of regression analyses reve...

Social Media Influencer Marketing or KOL (Key Opinion Leader) is a promotional tool for brand to hire the services of well-known celebrities community leaders promote their products and services. The influence influencers on purchasing decisions today enormous. So in this case research aims see effect relationship between variables purchase intention with influencer object being Natasha Surya a...

This study aims to determine the effect of trust as a mediating variable between security and perceived risk on consumer buying interest, security, risk, interest in Lazada consumers Surabaya. research method is quantitative. The sample this was 90 respondents using non-probability sampling technique analytical tool used SmartPLS 3.0. results showed, a) that path coefficient value 0.512 p-value...

This study examines the decision-making process of customers focusing on how purchase intention is transformed into actual purchase. Specifically, we investigate 1) how purchase intention is formed, 2) how purchase intention drives action, and 3) what factors stand between purchase intention and action. After reviewing literature on purchase intention and action, and the product evaluation mech...

The main purpose of this research is to test a model prove whether perceived usefulness, ease use, cost saving and time affect purchase intention directly or indirectly through customer value. was tested in e-commerce contexts at Tokopedia during the Covid-19 pandemic. Primary data were collected by distributing questionnaires 313 people who had visited website application but have never made p...