Search engines play an important role in helping users find desired content. With the increasing deployment of computerreadable privacy policies encoded using the standard W3C Platform for Privacy Preferences (P3P) format, search engines also have the potential to help users identify web sites that match their privacy preferences. We implemented a “privacy-enhanced” search engine to aid users i...

Recent studies have shown that most of our purchasing choices and decisions are the result of a careful analysis of the advantages and disadvantages and of affective and emotional aspects. Psychological literature recognizes that the emotional conditions are always present and influence every stage of decision-making in purchasing process. Consumers establish with company brands an overall emot...

Consumers make multicategory decisions in a variety of contexts such as choice of multiple categories during a shopping trip or mail-order purchasing. The choice of one category may affect the selection of another category due to the complementary nature (e.g., cake mix and cake frosting) of the two categories. Alternatively, two categories may co-occur in a shopping basket not because they are...

Electronic retailing is expected to affect consumer behaviour many ways through creating new consumer value. In this paper, we adopt a mixed value approach to the consumer value problem in the context of electronic retailing of clothing. We attempt to discover the dominant value patterns that best characterize the underlying consumer value patterns motivating consumers in their purchase situati...