As illustrated by the COVID-19 pandemic, risk and crisis communication are crucial responsibilities of modern governments. Existing research on points to importance trust, both as a resource in an end goal communicative activities. In this paper, we argue that revisiting classical rhetorical concept ethos combination with situation can contribute fitting responses communication. The paper exami...

Ethos, the speaker’s image in speech is one of three means persuasion e stablished by Aristotle’s Rhetoric and often studied a loose way. Many scholars develop lists self-images (ethos leader, modesty ethos, etc.), but few explain how arrives at these types ethos. This precisely what inferential approach described here intends to do. Considering, like many discourse analysts, that ethos consubs...

Abstract Ethotic arguments, such as arguments from expert opinion and ad hominem play an important role in communication practice. In this paper, we argue that there is another type of reasoning ethos, which people about actions the world. These subspecies ethotic are very common public debates: societies involved heated disputes what should be done with monuments historical figures Stalin or C...

The global aquatic pet trade encompasses a wide diversity of freshwater and marine organisms. While relying on a continual supply of healthy, vibrant aquatic animals, few sustainability initiatives exist within this sector. Public aquariums overlap this industry by acquiring many of the same species through the same sources. End users are also similar, as many aquarium visitors are home aquaris...

The modern critical tradition’s strategy for defeating the demon of self doubt and securing certainty, as Hannah Arendt has written, restricts serious candidates for belief to those whose conditions of truth can be rendered wholly immanent to focal consciousness within a point of view that is simply taken for granted. Thereby it forecloses the possibility of recognizing the partiality of its ow...

This paper investigates the multiple meanings and functions of pronoun “we” in COVID-19 public updates by British Columbia's acclaimed Provincial Health Officer Dr. Bonnie Henry 2020. Our rhetorical case study shows how contributes to Henry's relational ethos attempting foster a communal identity with her implied audience while also distinguishing health expertise, actions, authority from citiz...