Purpose This quantitative study aims to examine the determinants that impact behavioral intention use mobile payment (m-payment) among Generation Z (Gen Z) customers in Indonesia. Design/methodology/approach The theoretical model comprises seven latent variables: effort expectancy, performance social influence, facilitating conditions, promotional activities, perceived security and intention. I...

Monads are becoming an increasingly important tool for structural functional programming, because they provide a uniform framework for describing a wide range of programming language features. To facilitate program transformation, Fokkinga derived a su cient assumption under which there is a kind of socalled monadic catamorphisms which satisfy several general laws useful for the transformation ...

Upselling is offering an additional product to a customer who just made a purchase. Most catalogers and online sellers in addition to some traditional retailers use upselling. One of the reasons that firms use upselling is to clear inventories of slow-moving items. We investigate the pricing and discounting questions for such an item, which we call the promotional product. In our model, an arri...

BACKGROUND Even after the Women's Health Initiative (WHI) found that the risks of menopausal hormone therapy (hormone therapy) outweighed benefit for asymptomatic women, about half of gynecologists in the United States continued to believe that hormones benefited women's health. The pharmaceutical industry has supported publication of articles in medical journals for marketing purposes. It is u...

This study aims to investigate Instagram potentialities in the family business sector in Bahrain known as “Productive families”. The intention to adopt and use the tool to promote their products and support information sharing, cooperation, and actual communication, the actual benefits and use derived as a stand-alone tool, and the socio-economic payoffs for their businesses. An analytical and ...

Organized retailing in India is going through a paradigm shift, what was once family business now run by professionals. They use mass media strategies to catch customers. But those days are gone when one advertisement can be used for marketing throughout the country. This research carried out Punjab understand need change promotional strategies. paper proposes four new cater of customers better...