Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

This article analyzes the relationship between strategies of standardization and adaptation of the marketing mix and performance in an international context. We carried out a meta-analysis on a sample of 23 studies published between 1992 and 2010. The sample was analyzed based on measures of the effect size (ES) – or the strength of the relation (Wolf, 1986) – between standardization/adaptation...

This research was conducted at the Kedai Cokelat Klasik which is a business engaged in culinary sector as object of research. The purpose this study to identify and analyze marketing mix strategy implemented based on SWOT analysis by Klasik. results method are used basis for determining that can be carried out qualitative type with descriptive refers concept 4P mix, namely Product, Price, Place...

We describe a MIX cascade protocol and a reputation system that together increase the reliability of a network of MIX cascades. In our protocol, MIX nodes periodically generate a communally random seed that, along with their reputations, determines cascade configuration. Nodes send test messages to monitor their cascades. Senders can also demonstrate message decryptions to convince honest casca...

A B S T R C TThe research objective is to determine the effect of: marketing mix variables(product, price, location and promotion) on purchasing decision variables,marketing variables customer satisfaction variables, decisionvariables at Royal Garden Residence Balihousing with purchase decisions as a mediating variable. . This wasconducted in city of Bali, object being residentialconsumers Bali...

This study aims 1) to find out what promotional strategies are being carried by PT. Wahana persada Indonesia in increasing sales of Al Fazza residence. 2) To the supporting factors and inhibiting implementing type research was using a qualitative descriptive approach. at Persada Indonesia, which is located on Jalan Baling Tonjong, Manggala, Makassar City. when this conducted January-February 20...

• Session 1: Objectives, outcomes, and trade-offs associated with alternative fertilizer promotion programmes. • Session 2: What determines the cost of fertilizer at the farm gate? Cost build-up analysis (Bumb, g p y (IFDC) • Session 3: Fertilizer profitability analysis (Rashid and Jayne, IFPRI/MSU) • Session 4: Experiences and lessons learned with alternative fertilizer promotion efforts (Mino...