نتایج جستجو برای: pricing advertising game theory supply chain complementary stackelberg

تعداد نتایج: 1387227  

Journal: :Axioms 2023

In this paper, we propose a characteristic function of the maxmax defensive-equilibrium representation that maps every TU-game with strategies to TU-game. This is given by two-step procedure in which each any two complementary coalitions successively selects equilibrium way maximizes its utility. We then investigate properties and present relations cores under three functions. Finally, as appli...

Journal: :Decision Sciences 2012
Xiuli He Anand Krishnamoorthy Ashutosh Prasad Suresh P. Sethi

We study a supply chain in which a consumer goods manufacturer sells its product through a retailer. The retailer undertakes promotional expenditures, such as advertising, to increase sales and to compete against other retailer(s). The manufacturer supports the retailer’s promotional expenditure through a cooperative advertising program by reimbursing a portion (called the subsidy rate) of the ...

Izabela Ewa Nielsen Sani Majumder Subrata Saha

The government organizations grant incentives to promote green product consumption, improve green product quality, boost remanufacturing activities, etc. through various policies. The objective of this study is to highlight pros and cons of two incentive policies, namely (1) incentive on manufacturer’s R&D investment and (2) direct incentive to consumer based on greening level of the product on...

Journal: :Rairo-operations Research 2021

This paper investigates the quality and pricing decisions in a supply chain consists of one retailer two manufacturers. The updates trust value to manufacturers based on historical information product determine actual order quantity. We propose four game models by considering situations, i.e. , manufacturer-dominant scenario retailer-dominant scenario. Based theoretical numerical analysis, we o...

Journal: :Decision Sciences 2006
Guiomar Martín-Herrán Sihem Taboubi Georges Zaccour

This article examines shelf-space allocation and pricing decisions in the marketing channel as the results of a static game played à la Stackelberg between two manufacturers of competing brands and one retailer. The competing manufacturers act as leaders that play a simultaneous and noncooperative game. They fix their transfer prices by taking into account the shelf-space allocation and price-m...

This paper develops a decentralized leader-follower game for network design of a competitive supply chain problem in which a new chain as the leader enters a market with one existing supply chain as a follower. Both chains produce an identical product, customer demand is inelastic and customer utility function is based on Huff gravity-based model. The leader wants to shape his network and set a...

2012
Hans-Jürgen Sebastian Stefan Voß

Information and communication technology (ICT) continues to serve as a prerequisite for successful supply chain management (SCM) and its importance is yet expected to increase in the future. Efficient SCM incorporates and links to information systems, planning tools for decision support as well as supporting devices. While modern ICT systems are vital components in supply chains, their successf...

Journal: :Rairo-operations Research 2021

Considering the two-stage supply chain composed of a leading retailer and manufacturer under background covid-19 epidemic, determines anti-epidemic effort level bears corresponding costs, cost sharing rate coordination strategy. This paper analyzes pricing decision, different government subsidy measures strategies. From perspective Stackelberg game, we find that epidemic situation, subsidies ca...

2014
Yong Luo Yamin Lou Xiaochen Sun

The paper studied the process of product renewal in a supply chain, which is composed of one manufacturer and one retailer.There are original product and renewal product in the supply chain. A market share shift model for renewal product was firstly built on a increment function and a shift function. Based on the model, the decision-making plane consisting of two variables was divided into four...

نمودار تعداد نتایج جستجو در هر سال

با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید