In recent years, manufacturers have become increasingly disposed toward the use of sales promotions, often at the cost of advertising. Yet the long-term implications of these changes for brand profitability remain unclear. In this paper, we seek to offer insights into this important issue. We consider the questions of i) whether it is more desirable to advertise or promote, ii) whether it is be...

many of the societal level factors that affect health – the ‘social determinants of health (sdh)’ – exist outside the health sector, across diverse portfolios of government, and other major institutions including non-governmental organisations (ngos) and the private sector. this has created growing interest in how to create and implement public policies which will drive better and fairer health...

This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

Note. This original form of this rebuttal was submitted to Science on 3 March 2017 (limited to 300 words as per Science editorial policy) but rejected on 13 March 2017. Herein, we elaborate on our original Science submission in order to more fully address the issue without the length limitations. This rebuttal is followed by the list of the signatories who supported our original submission.