This paper develops a multiattribute preference ranking rule in the context of utility robustness. A nonparametric perturbation of a given additive reference utility function is specified to solve the problem of ambiguity and inconsistency in utility assessments, while preserving the additive structure and the decision maker’s risk preference under each criterion. A concept of robust preference...

Commentary on The neurobiology of reference-dependent value computation. Would you be willing to pay more for a new television the same day you bought a new house? Would you be more likely to purchase that television if it was marked on sale? Most individuals respond affi rmatively to questions of this form, likely because they use a " reference point " to help with evaluating their options. A ...