Game theory is rampant in economics. Having long ago invaded industrial organization (the sub-field of economics that studies firms and their product markets), game-theoretic modeling is now commonplace in international, labor, macro, and financial economics, and is gathering steam even in development economics and economic history. Nor is economics alone: accounting, law, marketing, political ...

Obesity presents major challenges for public health and the evidence is strong. Lessons from tobacco control indicate a need for changing the policy and environments to make healthy choices easier and to create more opportunities for children to achieve healthy weights. In April 2011, the Alberta Policy Coalition for Chronic Disease Prevention convened a consensus conference on environmental de...

With the rise of video sharing giants like Youtube and Google Video, coupled with increased broadband connectivity and improved sharing functionality across social networking sites, the role of the viral video has been cemented in many IMC strategies. While most agree about the importance of better understanding viral marketing, there is less agreement about what makes content become viral. Whi...

This paper is based on a research aimed at investigating celebrity politics using the emerging theories on celebrity capital in the context of an emerging democracy or third wave democracy, Ghana. The research focuses on the role of celebrity endorsement in the 2008 and 2012 election campaigns in Ghana to explore the mechanism of celebrity politics and capital in Ghana. The main aim of this pap...

Recently, the call to combine land change science (LCS) and political ecology (PE) in the study of human-environment interactions has been widely discussed by scientists from both subfields of geography. In this paper, we use a hybrid ecology framework to examine the effects of conservation policies on the environment and the livelihood of the people of the Korup National Park (KNP). Using tech...

The field of marketing studies embraces a striking contradiction. On the one hand, it originated in a spirit of critique and dissent which has since been manifest in a rich, diverse and fiercely contested outpouring of marketing scholarship and research. On the other, it is a highly packaged brand with a remarkably uniform identity as a set of universal managerial problem-solving techniques. Th...

Indian economy is rural in character. This is evident from the fact that a very high proportion of the population is living in rural areas. Further two-thirds of its workforce is engaged in agricultural and allied activities, which contribute about 27% of India’s gross domestic product. In a predominantly agrarian country like India, rural development is a sine qua non for national development....

T he importance of foreign direct investment (FDI) in developing countries has begun to spread very rapidly, especially after the transition of command economies countries into open markets. Many countries see attracting FDI as an important element in their strategy for economic growth because FDI is widely regarded as an amalgamation of capital, technology, marketing, and management...