This study employed Aaker's brand personality framework to empirically investigate the personality of denim jeans brands and to examine the impact of brand personality on consumer satisfaction and brand loyalty based on data collected from 474 college students. Results revealed that the personality of denim jeans brands can be described in six dimensions with 51 personality traits: attractivene...

Previous research has shown that autonomous robots tend to induce the perception of a personality through their behavior and appearance. It has therefore been suggested that the personality of a robot can be used as a design guideline. A welldefined and clearly communicated personality can serve as a mental model of the robot and facilitate the interaction. From design perspective, this raises ...

Researchers have proposed replacing the current system for diagnosing personality disorders with a dimensional trait model. Proposed trait models have been derived primarily from data provided by untrained lay informants (often via self-report questionnaires) using item sets derived from lay conceptions of personality. An alternative is to derive personality trait dimensions from data provided ...

There are a million of definitions and conceptions about personality. Almost all of these suggest that personality directly influence individual’s behavior. Thus, physiological responses, such as facial expression and speech, are the personality externalized cues or personality features. Human cognition easily can identify relevant temperament features during interactions and associate them thr...

Scales that measure the Big Five personality factors are often substantially intercorrelated. These correlations are sometimes interpreted as implying the existence of two higher order factors of personality. The authors show that correlations between measures of broad personality factors do not necessarily imply the existence of higher order factors and might instead be due to variables that r...

BACKGROUND Patients with major depression and borderline personality disorder are characterised by a distorted perception of other people's intentions. Deficits in mental state decoding are thought to be the underlying cause of this clinical feature. AIMS To examine, using meta-analysis, whether mental state decoding abilities in patients with major depression and borderline personality disor...

introduction: the aim of this study was to evaluate the effects of morning and afternoon personality styles of the staff on an organization's psychological capital (optimism, resiliency, hope, and self-efficacy) based on fred luthans's model. we also assessed whether the relationship between personality type and psychological capital could affect the individual and organizational performance. m...

OBJECTIVE The purpose of this study was to test whether borderline personality disorder is a variant of bipolar disorder by examining the rates of co-occurrence in both disorders, the effects of co-occurrence on a longitudinal course, and whether the presence of either disorder confers the risk for new onsets of the other. METHOD A prospective repeated-measures design with reliable independen...

Aim: Research has extensively examined the relationship between defense mechanisms (DM) and personality traits. However, no study to date has explored if specific defenses (alone or in combination) are able to predict dysfunctional variants of personality domains, as conceived in the alternative DSM-5 model for personality disorders. This study aimed to investigate the relationship between DMs ...

BACKGROUND The high co-occurrence between borderline personality disorder and affective disorders has led many to believe that borderline personality disorder should be considered as part of an affective spectrum. The aim of the present study was to examine whether the prevalence of affective disorders are higher for patients with borderline personality disorder than for patients with other per...