Today, international communication has got a great significance for people around the world. Societies are more concerned with the positive and beneficial relations with other nations. It seems that the need for interrelationship with other communities is moving the world towards globalization. In such a world, 'advertising' is looked upon as a handy instrument to call for others' attention. In...

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[Element 1] Advertisements have become more risqué as companies vie for consumer attention in an over-saturated market. One such risqué approach is the use of “lesbian appeals”; appeals in which two female models are depicted interacting in a seemingly romantic or erotic manner. [Element 2] This study investigates the influence of lesbian appeals on consumer attitudes towards the advertisement ...

This study aims to analyze the effect of promotion using print media advertisements and social on interest visiting tourists in Tubing River, Permu Bawah Village, Kepahiang Regency. Sampling purposive sampling technique based predetermined criteria totaling 110 respondents. Data collection techniques observation, documentation questionnaires by testing instrument validity, reliability, classica...

Abstract Non-Profit Organizations (NPOs) find themselves in a very competitive environment, as everyday consumers are constantly exposed to numerous advertisements; thus, they must ways capture consumers’ attention. The objective of this study is explore how the different elements (image, text, logo) print advertisements NPOs using emotional appeals (positive and negative) familiar unfamiliar b...

BACKGROUND Plastic surgeons are competing for their share of a growing but still limited market, thus making advertising an important component in a successful plastic surgery practice. OBJECTIVE The authors evaluate the variables, characteristics, and presentation features that make print advertisements most effectively pique the interest of individuals selecting a plastic surgeon. METHODS...

OBJECTIVE To examine the nature of the link between food advertising in UK magazines aimed at children and young people and Internet food marketing, to establish whether consideration should be given to tightening existing controls. DESIGN A review and descriptive analysis of food advertising found in a sample of the top five magazine titles aimed at a range of ages of children and young peop...