نتایج جستجو برای: perceived unethical marketing
تعداد نتایج: 186081 فیلتر نتایج به سال:
Unethical decision making could be divided to selfish or self-benefical and other-benefical forms. The aim of this study was to investigate the differential rehationship between sense of power, sense of status and status seeking styles ( dominance and prestige) with two forms of unethical decision-making.The result of this study supported the conceptual distinction between two forms of unethica...
Evaluation of the marketing mix of the biggest fish market in Iran from the point of view of the sellers was done by questionnaire in 2019. For data analysis, descriptive statistics and Friedman test were used. The results showed that, from the point of view of the sellers, customers prefer to buy consistently from a particular stand or place and their highest priority is salmon and Persian Gul...
Despite the growing body of research on consumer activism, little is understood about tourists’ digitally mediated boycott consumption behaviours in relation to pro-sustainability concerns. Drawing upon grounded political consumerism and sustainability behaviour through a constructivist theory lens via series semi-structured interviews, this study set out fill gap. Two main themes emerged from ...
Until recently, one-to-one marketing, the ability to sell targeted goods to an individual based on their known or perceived needs, was not possible for most product types on a mass basis. Indeed, marketing practice in recent years centered around segmented marketing, in which people are treated as members of groups with similar interests and marketing is done at the group level. However, recent...
these days, all department stores make an effort to provide their clients with valuable products in order to project the best image for them. as a result, clients’ comprehension risk will decrease and they will be more willing to repurchase. having a good image is really important for the department stores because it makes an impression on clients’ comprehension of both quality and risk. consid...
Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Marketing Challenge (GOMC), a global competition for online marketing, was incorporated into two LIS courses to build skills in project managemen...
now-a-days graphic design plays a major role in influencing culture, society, business, and customers, in such a way that one could look upon every individual as a potential customer. graphic designers seek to identify customers needs and find an intelligent solution for them. correct identification and understanding of those needs is the first step towards achieving ones goals. marketing knowh...
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