The present study aimed to evaluate the effect of social media marketing on online shopping of customers based on mediating role of value capital, relational capital and brand capital by path analysis method. 169 students of Tehran University were included in this study. They filled out the questionnaires of social media marketing, value capital, relational capital, brand capital and eshopping ...

Although earthquake disasters are often termed as a 'natural' disaster, a critical analysis reveals that most of them are in fact man-made, and caused by the human activities that are related to poor construction practices in both developed and developing countries. Damage scenarios of recent earthquakes show ample examples in support of this statement. While risk perception is an important iss...

Essential to development advance in any society, having social support that social capital is one of those and include components:  "social trust", "social cohesion", "social participation", "social consciousness", and "religiosity".                                                       The aim of this research is on relationship between social capital and urban development variable. Statistica...

PURPOSE This article focuses on how visiting contemporary art galleries and discussing the artwork in facilitated focus groups affected culturally inactive participants' social and cultural capital. The research is taken from a larger study that explored the contribution that visiting contemporary art galleries made to the well-being of people aged 64 and older. DESIGN AND METHODS A total of ...

BACKGROUND Social conditions, social relationships and neighbourhood environment, the components of social capital, are important determinants of health. The objective of this study was to investigate the association of neighbourhood and individual social capital with consistent self-rated health in women between the first trimester of pregnancy and six months postpartum. METHODS A multilevel...

BACKGROUND The relationship between social capital and self-rated health has been documented in many developed compared to developing countries. Because social capital and health play important roles in development, it may be valuable to study their relationship in the context of a developing country with poorer health status. Further, the role of social capital research for health policy has n...

Wikis are interactive Web 2.0 tools that enable collaboration and knowledge sharing. Wiki-enabled collaboration is ideal in an educational setting, yet is prone to free-riding. This study examined the impact of the relational social capital of undergraduate students on their wiki usage and free-riding in a group project. Preliminary findings reveal that characteristics of relational social capi...

A major challenge in fostering online communities is developing and sustaining communities. This paper integrates social capital and group development theories in order to derive a framework that seeks to explain why some online communities prosper, while others decline and perish. Four facets of social capital – network structure, identification, obligations, and shared vision – are proposed t...