Adolescents, as a consequence of identification with popular culture, have been described as having homogenous consumption patterns. More recently, however, it has been recognised that ‘glocalisation’ (global practices reworked to fit local contexts) affords an opportunity for differentiation. This paper considers a recent UK phenomenon, namely that of the US high school prom, and seeks to expl...

Research Article Khim-Yong Goh National University of Singapore [email protected] Jerry Wenjie Ping National University of Singapore [email protected] Advergames are increasingly popular for online advertising campaigns. However, few IS studies have investigated the effectiveness of this unique advertising strategy. This study sheds light on the effectiveness of advergames by study...

Existing models of ambivalence suggest that as the number of conflicting reactions (e.g., attitude components) increases, so too does the experience of ambivalence. Interestingly, though, these models overwhelmingly assume that this relationship is independent of valence. Across 3 studies we observe that this effect is in fact heavily influenced by 2 established valence asymmetries: positivity ...

e-Agriculture is being the utmost desire for the sustainable development world over. The research was designed to assess extension workers’ attitude towards e-Agriculture in general. The methodology of this study is an integration of quantitative and qualitative methods based on primary data collection. The study was conducted in two upazilas (sub-districts) of Mymensingh district, namely Mymen...

Internet, as a new channel of WOM, enables consumers to get multiply WOM messages. However, there is a very real consumer situation that consumers may receive opposite messages (positive-negative) from the same sources. According to tie strength, this paper divides e-WOM sources into strong tie sources and weak tie sources, examining how e-WOM sources moderate the influence of e-WOM presentatio...

OBJECTIVE To determine the attitude of cleft care specialists working in Africa towards pre-surgical orthopaedics. DESIGN A cross sectional study. SETTING Pan-African conference on cleft lip and palate in Nigeria. SUBJECTS Sixty cleft care specialists working in Africa. RESULTS The general attitude towards pre-surgicalorthopaedics was positive. Majority of the specialists employ pre-sur...

BACKGROUND Worldwide literature shows negative attitude of medical students towards psychiatry, which determines future of this subject. Some work has been conducted in two provinces (Sindh and Punjab) of Pakistan in this regard. The Objective of this cross sectional study was conducted to find out the attitude of medical students in NWFP towards psychiatry. The survey was conducted at two diff...

this descriptive study investigates medical students' attitudes toward psychiatric wards. the study was completed at two psychiatric hospitals of shaheed navab safavi, and shaheed ismaily, as well as the psychiatric ward of shaheed rahnamoon hospital. medical students at two level of internship and stagery participated in the study. they completed questionnaires containing general informat...