The Internet has been increasingly used to facilitate online business transactions between business entities and consumers for various products and services. One of the applications that has received much attention in the last few years is Online Grocery Shopping (OGS). However, the study of Online Grocery Shopping has been limited in number. To enrich the existing studies, this paper examines ...

Since the early days of the Internet, gender gap has existed in using the Internet, and it is particularly evident for online shopping. Females perceive higher level of risk for online shopping, and as a result, they tend to hesitate to make purchase online. Online consumer reviews can effectively mitigate such perceived risk by females and thereby attract them to buy online. This study investi...

In spite of the fact that we are in a digital economy, online sales represent less than 2% of the overall retail business. Online retail sales are expected to grow significantly in the future. This presents a significant opportunity for businesses to increase their share of the online retail business and in the process contribute towards the digital economy. In this longitudinal study, we intro...

Electronic marketing is a revolution in today’s business world. Most businesses have been forced to adapt to the rapid pace of technological change over the last decade. A new definition of consumer behavior has emerged in an age of digital economy. In a broad sense, electronic marketing is the use of computer technology, or electronicbased activities, to improve marketing performance. It enhan...

On-line shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services on-line. Though online shopping is very common outside India, its growth in Indian Market, which is a large and strategic consumer market, is still not in line with the global...

with the rapid growth of e-commerce and online consumer shopping trends, the importance of building and maintaining customer loyalty in electronic marketplaces has come into sharper focus in marketing theory and practice. this paper integrates previous research in the field of brand loyalty to present a conceptual framework of “e-loyalty” and its underlying drivers. implications for e-marketing...

As the number of online shopping websites increases day by day, so are the online advertisement strategies and promotional techniques. The number of people who uses internet keeps on increasing daily and it has become a vast marketplace to promote products, surely it will be a prime reason to drive any companies’ growth in the future.. This paper primarily focuses on the areas on which online s...

A market research company (Nielsen) reported that consumers in the Asia-Pacific region have become the most active group in online shopping. Focusing on augmented reality (AR), which is one of three major techniques used to change the method of shopping in the future, this study used a mixed design to discuss the influences of the method of online shopping, user gender, cognitive style, product...