Tendency to spirituality and religious mystical views at the contemporary era and urgent need to review the mystical texts, makes researchers have a review at the mystical works of previous eras. On the one hand, attitudes with mystical interpretation or mystical approach to Holy Quran, simplify the language of this book for understanding of the today audiences. In the marketing of various myst...

according to webster and wind (1972) and anderson et al (1987), “organizational buying is a complex process and involves many people from different functional areas, multiple goals and potentially conflicting decision criteria. moreover, the customers of today are also more knowledgeable and selective when making their purchasing decisions. since a key to organizational survival is the retentio...

Paradoxicality appears to be one of the most interesting topics in aesthetics of written rhetoric. Employing paradox is assumed to be an outstanding approach to poetic defamiliarization which cause the statements to be unfamiliar, striking, and highly effective. With a noticeably high range of paradoxical utterances, Nahj al-Balāgha has attracted the attention of linguists and rhetoricians. Thu...

it is not possible to understand developments of a country’s culture and civilization without knowing his believes and myths. whether it is north or south, east or west, planes or mountains, sahara or deserts, here in iran every corner includes valuable and precious treasures which are known all over the world, and cultural – historical objects which are found here adorn all well known museums...