نتایج جستجو برای: mobile advertising
تعداد نتایج: 187872 فیلتر نتایج به سال:
We study the effects of competition among intermediary brokers that run local upstream auctions and participate at a central auction as bidders on behalf of their buyers. More specifically, we focus on the result of the choice of different mechanisms for the intermediaries on their profit, the central auctioneer’s revenue and the buyers’ surplus as well as the social welfare of all players both...
The mobile commerce sector and in particular the context sensitive advertising will represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the Mobile E-commerce user) system. The Ad-me is a mobile tourist guide that proactively delivers advertisements to users based upon perceived individual user needs together with their location. A Multi-Agent Systems (MAS) de...
Owing to the fast growth in smart phones and tablets as well as increasing number of downloading apps, it makes commercial sense to use the smart phones as another platform for advertising. While many advanced location-based service (LBS) apps have been proposed, the study of analysing their impacts on the marketing strategies is still little. In this paper, we study the issues of the promotion...
Click fraud–the deliberate clicking on advertisements with no real interest on the product or service offered–is one of the most daunting problems in online advertising. Building an effective fraud detection method is thus pivotal for online advertising businesses. We organized a Fraud Detection in Mobile Advertising (FDMA) 2012 Competition, opening the opportunity for participants to work on r...
Mobile advertising provides an opportunity to connect with consumers on a personal level, with ads that reflect their on-the-go need states and moments of decision. Mobile advertising systems thus have attracted much attention in both research and practice in recent years. In this research, we designed a novel system to provide peer-to-peer mobile ads. By using the designed system, a point of i...
Online Social Networks form an increasingly important part of people’s lives. As mobile technologies improve accessibility, concerns about privacy and trust are more apparent as advertising becomes a critical component of most social network’s economic model. In this paper we describe the PICOS project’s research into privacy preserving advertising options for social networks. We introduce an a...
Mobile networks practice of social networking service that gives individuals an easy way to exchange messages and ideas with others base on interpersonal relationships. However, why individuals spread advertisements in their social circles through mobile applications is not well understood: is this the result of environment impact or the result of individual characteristics? To tackle this prob...
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