T commercials are pervasive. Every time I hear the line, “I got a new scooter, and it didn’t cost me a dime,” I get an uneasy feeling, since the main message comes across as how to get “free stuff” from Medicare. It’s not surprising that some of the companies that provide scooters, oxygen, diabetes supplies, and various durable medical equipment (DME) have been investigated for fraud and abuse....

Neurosurgeons deal with the most vulnerable human organ, the central and peripheral nervous system (CNS and PNS): the brain and its efferent and afferent neural structures (spinal cord), and peripheral nerves. Also, the CNS blood vessel system as well as the CNS surrounding structures, like the membranes covering the CNS tissue and the bony elements enveloping the CNS (skull and spinal column),...

INTRODUCTION In recent years, medical tourism market has been raised as one of the income-earning and competitive industries in the world and is considered as a modern field of advanced tourism. Therefore, a great number of countries are seeking to develop this type of tourism and one of the strategies for developing this industry is using the marketing mix elements. METHODS This study was a ...

I t is often said that leading drug companies now spend more on marketing than on research and development [1]. While such contemporary pharmaceutical marketing practices are sometimes believed to be a modern phenomenon, they are in fact a direct continuation of 19th-century patent medicine advertising. " Nostrum-mongers, " as the novelist Henry James dubbed them, are noted in the history of ad...

OBJECTIVES Electronic detailing (e-detailing), the use of electronic devices to facilitate sales presentations to physicians, has been adopted and expanded in the pharmaceutical industry. To maximize the potential outcome of e-detailing, it is important to understand medical representatives (MRs)' behavior and attitude to e-detailing. This study investigates how information technology devices s...

Among Medical products, jujube (Ziziphus jujuba Mill.) is very important due to its very high nutritional value. Jujube as one of the most valuable medicinal plants can play an important role in Iran's non-oil exports. In spite of this fact, unfortunately, the production, distribution and marketing of this product are confronted with a number of obstacles. Therefore, this study can help for ide...

this paper argues that commercial forces have steadily encroached into our understanding of medicine and health in modern industrial societies. the impact on the delivery of personal medical services and on common ideas about food and nutrition is profound and largely deleterious to public health. a key component of commercialization is reductionism of medical services, health products and nutr...

*: Member of the Committee on Post-Marketing Surveillance of Japan College of Rheumatology 1) Tsutomu Takeuchi MD; Division of Rheumatology and Clinical Immunology, Saitama Medical Center, Saitama Medical University, Saitama, Japan. 2) Yoshihiko Tatsuki; Pharmaceuticals Sales & Marketing Headquarters, Yoshihide Nogami; Compliance & Assurance Headquarters, Tanabe Seiyaku Co., LTD, Osaka, Japan. ...

We analysed the origins of 281 licence agreements completed by NIH between 2001 and 2004. The origin of these licences was distributed among three sources that were classified as Inventor Contact (38 per cent), Marketing (34 per cent) and Public Information (28 per cent). Detailed analyses showed that while inventors played a more prominent role in securing leads for biological material licence...