Mass media have been used as a population-level strategy to reduce tobacco use for several decades. However, studies of media interventions pose numerous methodological challenges. This chapter studies the use of mass media in tobacco control and health promotion, on the basis of a literature review, and examines research results relative to changing smoking behavior in light of the methodologi...

Concerns about selective exposure to partisan information have become a mainstay for scholars of political communication in the changing media environment. This study draws on a survey of a unique population—readers of political blogs—to explore the relationship between perceptions of mainstream media bias (as hostile media perception) and selective exposure to media sources that provide like-m...

While the issue of citizen competency has vexed scholars throughout history, the modern concepts of a mass public and mass media are relatively new. Beginning with the seminal works of Lippmann and Dewey, we chart the evolving theories of public opinion, from the "hypodermic needle" model of the early twentieth century to the more psychologically oriented approach to media effects of today. We ...

Television programs seek to attract and hold audiences in order to show them advertisements. Audience members insist on controlling their media experience by changing the channel. As a result, there is great interest in understanding the factors that lead up to and contribute to the decision to change the channel. Many factors—related to audience individual differences, program content, and med...

The digital has seen innovation revolution overtaking many professions and industries. The media is not an exception of this. In fact, the media is at the heart of digital innovation, as a lot of changes take place in all aspects of the industry now: changes in how news are generated, transmitted and consumed. The deployment of hardware and software programmes in newspaper newsrooms to enhance ...

A typical pervasive application executes in a changing environment: people, computing resources, software services and network connections come and go continuously. A robust pervasive application needs adapt to this changing context as long as there is an appropriate rewiring strategy that guarantees correct behavior. We combine the MERODE modeling methodology with the ReWiRe framework for crea...

From the end of 19th century to beginning 20th century, American feminism stirred a renew power in plosive era. In this era, people inevitably associate it with media. This paper introduces historical developments media, combining movies’ influences about feminine right and feminist movement analyze changing trend global right, positions. utilizes several classical typical America movies from c...