This study examines the nature and role of psychological contract violation (PCV) in online marketplaces, a critical factor that has been largely overlooked by previous research. Applied to buyer-seller relationships, PCV is defined as a buyer’s perception of having being treated wrongly regarding the terms of an exchange agreement with an individual seller. PCV with individual sellers is propo...

Average public feedback scores given to sellers have increased strongly over time in an online marketplace. Changes in marketplace composition or improved seller performance cannot fully explain this trend. We propose that two factors inflated reputations: (1) it costs more to give bad feedback than good feedback when feedback is public because buyers fear retaliation and (2) this cost is incre...

In this research-in-progress paper, we investigate how value is co-created in IT-enabled collaborative consumption businesses. Collaborative consumption is an emerging phenomenon which involves peerto-peer sharing of products and services amongst members in a community. Existing literature exploring the notion of collaborative consumption is uncommon and does not offer a consolidated view of ho...

Information asymmetry in e-commerce market causes adverse selection phenomenon that hinders the healthy development of e-marketing. Based on the adverse selection model put forward by American economist George Akerlof , who is one of Nobel Economics Prize laureates in 2001, this paper set up an e-marketing model under the adverse selection environment in e-ecommerce market. This paper takes act...

With the expansion of the Internet, Trust has attracted the attention of more and more researchers. This paper focuses on the trust transitivity problem and proposes a trust transitivity model based on Dempster-Shafer Theory. In our model, we show two types of trust relationship: Identity Trust and Behavior Trust based on Directness Trust and Recommendation Trust. Then we build the trust transi...

Abstract Recent work in economics has rediscovered the importance of belief-based utility for understanding human behaviour. Belief ‘choice’ is subject to an important constraint, however: people can only bring themselves believe things which they find rationalizations. When preferences similar beliefs are widespread, this constraint generates rationalization markets, social structures agents c...