Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...

This study examines the marketing system of small ruminants in three different agro-climatic zones of Karnataka in India. Multistage random sampling technique was used to select 60 small ruminant farmers from three viz. Bijapur (Arid zone), Gulbarga (Semi-arid zone) and Udupi (Coastal zone) district of Karnataka state. A structured questionnaire which had earlier been subject to face validity a...

Viral marketing can become an effective marketing technique in social networks. Initiating from a set of influential seed users, it can activate a “chain-reaction” driven by word-of-mouth. The effectiveness of viral marketing lies in the fact that it conveys an implied endorsement from social ties. However, not all viral marketing campaign become successful some stop even before the number of a...

introduction: studies about channels and marketing chains of agricultural products since 1990s are growing as one of the scientific and academic field. economists, sociologists and experts of management course had participated in description and study of these cycles of agricultural production marketing. inter organization relations is new phase of marketing that emphasis on assistance and part...

the present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (sc1: producer - consumer, sc2: producer - retailer - consumer, sc3: producer - commission agent - retailer - consumer, sc4: producer - commission agent - wholesaler - retailer - consumer) for two variety (allahabad safeda and apple guava) of guava. the gross marketing pri...

a r t i c l e i n f o Keywords: Customer response predictive model Knowledge-based marketing RFM Neural networks Decision tree models Logistic regression Decision support techniques and models for marketing decisions are critical to retail success. Among different marketing domains, customer segmentation or profiling is recognized as an important area in research and industry practice. Various ...

The advancement of wireless communication and mobile telecommunication has made mobile commerce possible. In the retail business under the evolving market, the users would like to utilize the appropriate services based on their preference and situation continuously. The service providers need to grasp the current requirements of the majority of the users in the local service area in order to pr...