The purpose of this paper is to construct the operationalization dynamic marketing capabilities and analyze its effectiveness in overseas market. author examines impacts on performance based upon sample 180 export companies Korea. findings reveal that such as “market responding capabilities” “marketing resource rebuilding have significant exporting. result verifies performance. It necessary for...

in this study, a cross-docking system is designed at strategic and tactical levels. for making the strategic decisions, a multi-objective nonlinear location allocation model for cross-docks is presented based on a distri-bution location allocation model by andreas klose and andreas drexl. the model is further developed to in-clude the whole supply chain members and the objective functions are w...

Much published work over the years has pointed to the differences between business-to-consumer (B2C) and business-to-business (B2B) marketing. An undesirable by-product of this sometimes misdirected distinction is that managers working within B2B environments have generally not considered the use of what are seen as B2C techniques, such as multivariate statistical analysis. This article is stru...

a r t i c l e i n f o Keywords: Strategic marketing planning Industrial marketing Fuzzy cognitive map The relevance problem Design science Industrial marketing planning is a typical example of an unstructured decision making problem due to the large number of variables to consider and the uncertainty imposed on those variables. Although abundant studies identified barriers and facilitators of e...

Coordinated operations between unmanned air and ground assets allow leveraging of multi-domain sensing and increase opportunities for improving line of sight communications. While numerous military missions would benefit from coordinated UAV-UGV operations, foundational capabilities that integrate stove-piped tactical systems and share available sensor data are required and not yet available. i...

The paper reports results from a pilot study into marketing assets and capabilities. Empirical work conducted in the UK and Austria is used to test a set of items for measuring these marketing resources using confirmatory factor analysis. The resulting scales are both conceptually and empirically validated and shown to offer excellent levels of reliability.

A nuclear leakage or tactical weapon use in a limited war could cause immense and long-lasting ecological consequences beyond the direct site of exposure. We call upon all scientists to communicate importance environmental impacts such an event life forms on Earth, including humankind. Changes ecosystem structure functioning species extinctions would alter biosphere for unknown time frame. Radi...