Today environmental protection is one of the biggest and most discussed agenda worldwide. All around the world, the people are talking about the environment and green marketing. Green marketing has become the important ingredient of the marketing process of the most of the companies. Figuratively the number of environmental advertisement has suddenly increased now-a-days. Environmental deterior...

This article examines the applicability of marketing concepts to social causes and social change. Social marketing is defined as the design, implementation, and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. Wiebe examined four social advertising campa...

MESSAGES ON STUDENT KNOWLEDGE, MOTIVATION AND BEHAVIOR: RESULTS FROM THE TEAM NUTRITION PILOT STUDY. R. Craig Lefebvre, Carol Olander & Elyse Levine Presented at the Innovations in Social Marketing Conference, Montreal, Canada, 1999. Reprinted in Proceedings of the Conference as: Lefebvre, RC, Olander C, Levine E. The impact of multiple channel delivery of nutrition messages on student knowledg...

Objectives The recent shift, from merely traditional approach providing only financial services to the new trend implying banks can be considered as business partners meeting their whole financial needs and creating a win-win relationship, in customers’ opinion towards banks has made banks try to apply banking marketing strategies to help attract more customers and respond to their needs. Hence...

This paper details an ongoing research study centred on the impact of the Internet Marketing within Small and Medium Enterprise’s (SMEs) in the United Kingdom (UK). It addresses the need for and development of, Critical Success Factors (CSF’s) to facilitate Internet Marketing and its acceptance by those SMEs with little or no knowledge of marketing, the Internet or of Customer Relationship Mana...

Garlic is one of the export crops which has a global reputation in terms of taste and quality. Zanjan province produces 23 percent of total garlic crop of Iran and is one the hubs of garlic production in the country. Effective factors on marketing of garlic is not well studied in this province. Therefore, the main purpose of this study is analysis of factors affecting marketing of garlic in zan...