Rarely has the field of marketing thought been closely associated with the topic of citizens’ use of firearms in the United States, but it is now at the center of interest in this controversial and multifaceted area. Public policy has not yet resolved the challenges from conflicts among personal freedoms, fundamental rights, deaths, pain, and huge dollar expenditures to address the problems fro...

The aim of the article. purpose article is to study digital marketing tools a startup in terms strategy following stage life cycle, entire target audience product. results analyzes. We consider as an activity aimed at comprehensive market research and needs startup's audience, ensuring sales customer loyalty, maximizing profits based on promotion ideas market. differences between classic are fo...

International marketing channels become more important every day. Channel member satisfaction is a key characteristic of healthy channel relationships. However, limited knowledge exists regarding satisfaction in international marketing channels. The present research involves a European context and investigates channel member satisfaction in international relationships and its consequences from ...

Theories of marketing and their future directions are increasingly discussed topics. A significant theme is whether we can construct a unifying logic for the marketing discipline (Vargo and Lusch 2004), or whether marketing should be seen as a theoretically pluralistic field (Möller and Halinen 2000). This issue is first addressed by examining the characteristics of marketing as a scientific do...

Online reviews are more influential than expert reviews towards marketing communication. Starting from the network reputation, this article classified online reviewers through the study of consumer reviews motivation and dominant willingness. The research deemed that the online-reviewers should be classified into Dominant egoist, Dominant altruist, Robust egoist, Robust altruist, Accommodated e...

This study scrutinizes the predictive relationship between three referral channels, search engine, social medial, and third-party advertising, and online consumer search and purchase. The results derived from vector autoregressive models suggest that the three channels have differential predictive relationship with sale measures. The predictive power of the three channels is also considerably d...

This paper presents the results of our PhD work recently completed at the research institute of transportation and logistics CRET-LOG, University of the Mediterranean (Aix – Marseille II, France). We apply Morgan and Hunt’s (1994) 5 “commitment – trust theory of relationship marketing” to a new arena : vertical eco-marketing and reverse distribution channels preparing recycling activities. Our ...

In this 21 st centry competition no longer comes from the street. Scotch whisky industry, more than 1500 years old business, has been experiencing rapid growth, mostly due to strong global demand. This paper introduces brief history of Scotch whisky industry, and then analyzes the marketing channels including domestic and international market as well as on and off premise locations. Also integr...