The aim of the chapter is to discuss and illustrate different approaches taken in the area of empirical market segmentation in tourism, and to raise conceptual, practical and methodological problems in this context. The chapter is limited to the discussion of empirical market segmentation, which means that an empirical data set (typically resulting from a tourist survey) represents the basis. P...

A computer simulation study is conducted to explore the interaction of alternative segmentation strategies and the competitiveness of the market environment, a goal that can neither be tackled by purely analytic approaches nor is sufficient and undistorted real market data available to deduct findings in an empirical manner. The fundamental idea of the simulation is to increase competition in t...

This paper describes the initial steps in target market segmentation and evaluation as part of an industrylinked research project to develop a social marketing program for sun protection. The Project Reference Group developed a set of segmentation evaluation criteria based on recommendations from marketing and health promotion literature, as well as adding criteria specifically relevant to the ...

ions of customers or mathematical tools and models (Boejgaard & Ellegaard, 2010). Their focus on ease of use (Dibb & Simkin, 1994) might have led them to use their intuition or gut feelings more than hard evidence, due to unfamiliarity with the necessary statistical techniques (Foedermayr & Diamantopoulos, 2008). Another perceived problem is the implementation of the outcomes of market segmenta...

Data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. One of the useful applications of data mining is segmentation. Segmentation is an effective tool for managers to make right marketing strategies for right customer segments. In this study we have segmented retailers of a hygienic manufacture. Nowadays all manufactures do understand that for st...

We model a duopoly in which ex-ante identical firms must decide where to direct their innovation efforts. The firms face market uncertainty about consumers’ preferences for innovation on two product attributes, and technology uncertainty about the success of their R&D investments. Firms can conduct costly market research before setting R&D strategy. We find that the value of market information ...

Business intelligence tools have enabled novel and relatively low-cost capabilities to collect and analyze vast amount of customer information. Accumulation of customer specific information along with transactional data empowers firms to categorize customers into segments and offer customized prices. We study the impact of price discrimination and market segmentation on competition and consumer...

This paper proposes a general model to value different strategies to enter a market, comparing alternative sequential segmentation paths to simultaneous investment in all segments. This general model also allows demand to evolve accordingly to an endogenous regimeswitching process, under which it can behave differently before and after investment. It is shown how uncertainty, revenues and inves...