Along with companies’ increasing engagement on microblogging sites, how to leverage the marketing potential of this kind of social platform remains an important concern for many marketers. The purpose of this research is to address this gap by exploring the effect of brand personality on brand loyalty in companies’ microblogs. Building upon prior research on brand personality, consumer satisfac...

Along with companies’ increasing engagement on microblogging sites, how to leverage the marketing potential of this kind of social platform remains an important concern for many marketers. The purpose of this research is to address this gap by exploring the effect of brand personality on brand loyalty in companies’ microblogs. Building upon prior research on brand personality, consumer satisfac...

In this paper we present a concept of dual human information processing as an aid to understanding the decision styles and decision strategies o f managers. Several threads of thought are woven together: neurological studies of “split-brain” persons, Jung’s typology of personality, and philosophical explanations of human duality. The resulting framework differentiates a range of leftto right-he...

Let's face it: Having to deal with a software architect can be, well, also funny – but not necessarily constructive. Any influential person is highly visible and evokes emotional reactions. Personality clashes can lead to mutual ignorance, and team members might deliberately choose to ignore the architect at least occasionally. Sometimes the architecture itself gives good reasons to ignore it. ...

The Möbius-Kantor map {4 + 4, 3} [CMo, §8.8, 8.9] is a regular orientable map of type {8, 3} and genus 2. It is a 2-sheeted covering of the cube {4, 3}, branched over the centers of its six faces, each of which lifts to an octagonal face. Its (orientation-preserving) automorphism group is isomorphic to GL2(3), a double covering of the automorphism group PGL2(3) ∼= S4 of the cube. The aim of thi...

Along with companies’ increasing engagement on microblogging sites, how to leverage the marketing potential of this kind of social platform remains an important concern for many marketers. The purpose of this research is to address this gap by exploring the effect of brand personality on brand loyalty in companies’ microblogs. Building upon prior research on brand personality, consumer satisfac...

this study describes the result of relationship between disc personality types and pay to performance system. also, describe the relationship between herzberg two-factor model and pay to performance. we invited 300 mangers’ of bank refahe kargaran to participate in the study through random selection and received 208 returned responses. the responses rate was 69.3 percent. the data used in this ...