Because of the SARS epidemic in Asia, people chose to the Internet shopping instead of going shopping on streets. In other words, SARS actually gave the Internet an opportunity to revive from its earlier bubbles. The purpose of this research is to provide managers of shopping Websites regarding consumer purchasing decisions based on the CSI (Consumer Styles Inventory) which was proposed by Spro...

This study aimed to provide marketing strategies based on the model and indicators of international life style and types of purchase decision making. Methodology of the research is descriptive-survey and it targeted to be applied research. Data were collected by both primary and secondary styles. Considering krejcie and Morgan’s table, statistical sample included 384 questionnaires for unlimite...

At present consumer decision making is more complex and difficult but far vitally in it important than the past as consumers today are thorough consumers. Therefore, decision-making styles have become one of most popular interesting areas research marketing behavioral sciences academia. Besides, modern era, Millennial has major subject due to their unique characteristics. aim this study develop...