This paper examines previous Technology Acceptance Model (TAM)-related studies in order to provide an expanded model that explains consumers’ acceptance of online purchasing. Our model provides extensions to the original TAM by including constructs such as social influence and voluntariness; it also examines the impact of external variables including trust, privacy, risk, and e-loyalty. We surv...

Employee engagement is a relatively new construct in academia and has received considerable press attention. Employee engagement is linked to positive business unit outcomes such as profitability, productivity, employee turnover rate, satisfaction, customer loyalty, and safety. The objectives of this study are to propose and validate the reliability of a behavioral employee engagement scale. Th...

Promoting repurchase intention to existing consumers is a crucial advantage that helps businesses manage sufficient supply for their customers and ensure business sustainability. Business managers must understand factors can significantly promote intention. Therefore, this study aims examine the influence of brand love, preference, loyalty on Covid-19 antigen test kits among sample Thai consume...

The study was conducted to evaluate the impact of brand equity dimensions awareness, associations, perceived quality, and loyalty on repurchase intention soft drinks by adolescents. Even though adolescents are treated as an important customer category in terms heavy consumption, consumer behavior has not been well-addressed. Accordingly, consumption evaluated it is one items that have highest A...

Green marketing has been a growing trend in recent years as companies aim to align their business practices with environmental sustainability. This research aimed examine the impact of green strategies—including advertisement, brand loyalty, equity, and innovativeness—to enhance consumer repurchase intention while also investigating moderating effects awareness on these relationships examining ...

The review of the literature reveals various relationships between the constructs of social identity, customer trust, and customer loyalty. Such results lead to questioning the nature of the conceptual structure that would include these constructs as well as their interrelationships in a structural model. From this perspective, the purpose of this study is to evaluate the mediating role of cust...

Online music streaming service is becoming a popular way to play the music. Using a mobile device to listen to music is a very common phenomenon. Music Streaming Service Providers developed their respective application of mobile to increase the number of users. This study proposed a framework to examine the role of utilitarian and hedonic values in user loyalty and satisfaction. Finally, we exp...

Corporate social responsibility (CSR) is a trend that manifests on global level. The positive effects of CSR initiatives depend the reaction stakeholders, among which customers represent an important category. purpose this paper was to analyse impact cosmetics companies have customer behaviour in both short-term (buying intention) and long-term (client loyalty) case electronic commerce. Startin...

This reserach gives special attention to the value that drives users engage in trading activities through e-commerce. The purpose of this study is identify effect perceived on user buying interest, purchase intention level trust, trust satisfaction, loyalty, and satisfaction loyalty. research uses Structural Equation Modelling (SEM) analyzed by SPSS AMOS software. proves able influence which tu...

Nowadays online shopping industry is growing rapidly, and social media platforms are a major part of promotional activities for many companies in Indonesia. The research aims to examine the relationship between price perception, brand image digital marketing variables purchase intention loyalty. Design quantitative using survey method with questionnaire; sampling technique purposive random samp...