Very few studies have examined performance implications of strategic alliance announcements in the information technologies industry from a resource-based view. Furthermore, none of these studies have investigated resource congruence and alliance motive as potential sources of abnormal firm performance. This paper extends upon current resource-based literature to discover and explore linkages b...

this study focused to identify the likelihood factors affecting on farmers’ higher gain from paddy marketing in the north central province of sri lanka, where the main paddy cultivation area of the country. the required data was drawn from the field survey carried out in three irrigation systems covering 257 farmers during july to august 2010. the empirical logit model was used to assess factor...

With the rapid development of China, marketing mode agricultural fruit is also keeping pace with times. The old sales model affected, which has a huge impact on models, channels, and amount. And methods have undergone great changes, from offline transactions to online platform transactions. Comparing profit, popularity, proportion fruits, turnover fruits in e-commerce traditional model, smart d...

Marketing of non-iodized salt through unconventional distribution channels is one of the factors weakening the national salt iodization program in South Africa. The aim of this study was therefore to quantify the various sources of household salt, and to relate this information to socio-economic status. Questionnaire information was collected by personal interview during home visits from a mult...

The major challenge for the tomato farmers is getting a fair price at the market price given that there are many actors involved in the tomato value chain. Given this situation, this project's goal was to improve communication pathways in dissemination of agricultural market information in tomato value chains in Iringa and Dodoma Regions in Tanzania. The specific objectives were to: identify an...

By advancement in digital marketing, business-to-business (B2B) buyers carry out over half of the buying process through touchpoints before they establish any significant contact with B2B seller. Knowing stage a potential buyer can bring substantial advantage to seller given complexity transaction and associated value. In this paper, authors propose machine learning approach infer stages journe...