In recent years, organisations have begun to realise the importance of knowing their customers better. Customer relationship management (CRM) is an approach to managing customer related knowledge of increasing strategic significance. The successful adoption of IT-enabled CRM redefines the traditional models of interaction between businesses and their customers, both nationally and globally. It ...

this research has studied and ranked the service quality and its relation with customers' satisfaction in a bank in iran. in the theoretical principles section, the concepts and de nitions related to services, satisfaction, banking and research background have been studied. the statistical community of the study was all the bank customers that have referred to the bankand have had interest...