Although previous scholars have addressed the legislative parameters of the Equal Rights Amendment debate in non-ratifying states, analysis of amendment supporters’ rhetoric has been limited. Examining the public and private writings of activists, This thesis presents the argument that pro-ERA coalitions in Georgia addressed the concerns of their opponents and developed rhetoric that deemphasiz...

The UK National Health Service is undergoing a tremendous IS -led change, the purpose of which is to create a service capable of meeting the demands of the 21 century. The aim of this paper is to examine the extent to which persuasive discourse, or rhetoric, influences and affects the adoption of information systems within the health sector. It seeks to explore the ways in which various actors ...

The Rhetoric of Power " .

Let us begin with the paradox. Rhetoric took pride of place in formal education for two millenia and a half. Its very rich and complex history deserves being studied in detail, but it could also be compressed in a few sentences. Indeed, the same substance was inculcated by eighty generations of teachers to eighty generations of pupils. If a general tendency can be discerned, it consists in a me...

Since the onset of theWesternmedical practitioner in the late 14th century, medicine has depended on rhetoric to persuade a skeptical audience of the legitimacy of its claims. Initially, the very status of the practitioner depended on his or her abilities to persuade the clientele. However, during the rise of the 17th century Galilean scientific revolution, the authority of medicine was increas...

Taxonomizers of the field of composition and rhetoric often speak in valorizing terms of "social epistemic rhetoric," referring to a group of scholarresearchers who argue for the social nature of knowledge in general and of writing and reading in particular. While some in composition and rhetoric indeed are taking a rhetorical turn to social construction, a careful look at the dominant writing ...

In their article "Intermediality, Rhetoric, and Pedagogy," Kris Rutten and Ronald Soetaert discuss how the notion of intermediality challenges the institutions that traditionally "mediate" culture and they discuss implications for pedagogy. First, they focus on how the museum as an institution is questioned and problematized by describing it as a "medium" that is increasingly influenced by cult...

Recent scholarship on teacher education has drawn a sharp contrast between `top}downa and `teacher-directeda approaches to instructional reform. However, this article suggests that all forms of teacher education share a common ground: they are all inescapably rhetorical in nature, aimed at the persuasion of teachers. While reformers may attempt to deny such intentions, they cannot help but empl...

This paper critically appraises the rhetoric of marketing management texts. Its interpretive frame is informed respectively by critical management and discourse analytic theoretical traditions. Its main data set is drawn from popular textbooks written for taught university courses but it also draws attention to similar rhetorical strategies in leading academic marketing journals. In addition, p...

It has been argued that the expectations of traditional L2 writing classroom can be problematic for Chinese students, particularly in the area of argumentation and critical thinking. On the other hand, writing on the Internet has been shown to be substantially different in ways that may liberate the students from the constraints of the classroom. This argument, however, has typically focused on...