In Taiwan, there is a world-class geological landscape Yehliu Geological Park, which has been noticed in the recent years by the world. It is a shame that the concept of preservation of geological landscapes has never been implemented, allowing tourists to seriously damage natural environments, threatening the image of Taiwan. In order to solve this problem, the government has aggressively deve...

Awareness for the community in tourism that area is one of tourist destinationsthat has potential to improve people's economy, so pioneers and movers touristvillage must be able synergize all existing components move together build their villageand participate every activity exists during visits. Management conditionedand managed by itself, young people who will later become andmovers are equip...

ABSTRAK
 
 Bank Mandiri Taspen Capem Renon merupakan industri perbankan yang anak perusahaan dari ingin mendapatkan nasabah selalu loyal dalam menggunakan produk dan layanannya. PT. sebelumnya kurang dikenal oleh masyarakat instansi lain, karena minimnya update promosi terutama media sosial. Oleh itu, perlu menerapkan konsep integrated marketing communication (IMC), untuk memahami ter...

expanding commerce, globalization of products and services, and companies being internationalized unceasingly has added the importance of international business relationships. considering the complex marketing under the continuous variations, accessing wing-footed trade information is a key success in international marketplace; and market orientation as an integrated view by determining the org...

the aim of the research was analysis of rice producers’ perceptions of participatory communication in the use of integrated pest management (ipm). research population was consisted of rice producers in the west of mazandaran province (n=16126), whose 187 ones were selected using cochran’s formula. data were gathered by systematic random sampling method. the instrument for data collection was a ...

In the digital era concepts such as social networks, blogs and forums have become integrated keywords in the marketing communication strategies of brands worldwide. The old ways of building an online presence, such as simple websites, have diminished most of their relevance in front of social media tools. The ease of establishing contacts with consumers made out of these new applications propit...

postmodernism leads to epochal changes in culture, technology, economic, art and other areas. management as a multidisciplinary science is being affected by this new paradigm. also, marketing as a dynamic area of management and due to communication with people and society being affected by culture and individuals' attitudes changes and especially postmodernism. many believe that postmodern...

Pazarlama çal??malar?nda, bütünle?ik pazarlama ileti?iminin (BP?) kabul görmesi ve öneminin artmas?yla ?ehir pazarlamas? gibi yeni disiplinlere uygulanmas? mümkün hâle gelmi?tir. ?ehir pazarlamas?nda payda? hissedarlar?n çoklu?u ile ürün çe?itlili?i, tan?t?m araçlar?n?n birlikte ahenk içerisinde kullan?lmas?n? gerektirmektedir. Son y?llarda pek çok ara?t?rma çal??maya ra?men konusunda istenilen...

Introduction 1. Globalization of Industries, Strategies, Firms and Marketing Activities 2. MNCs’ Marketing Activities: towards an integrated global Approach? 3. The Study 3.1 Research Questions and Methodology 3.2 Principal Findings 3.2.1 Italian MNCs and their Marketing Orientation 3.2.2 Means and Reasons for Implementing and Integrating Global Marketing Activities 3.2.3 The Correlation betwee...