Considerable research has been carried out to broaden the understanding on consumer purchase decision making process through advertising strategy and integrated communication. The research has used quantitative research method, and recruited a sample of 200 adults for the collection of data. It has been found in this research that there is a strong positive correlation exists between consumer p...

One of the environmental issues in urban planning is finding a suitable site for constructing infrastructures such as water and wastewater treatment plants. There are numerous factors to be considered for this purpose, which make decision-making a complex task. We used an integrated fuzzy logic and multicriteria decision model to select a suitable site for establishing wastewater treatment plan...

energy is a critical factor to obtain a sustainable development for countries and governments. selection of the most appropriate energy alternative is a completely critical and a complex decision making problem. in this paper, an integrated multi-criteria decision-making (mcdm) methodology based on type-2 fuzzy sets is proposed for selection among energy alternatives. then a roadmap has been cr...

Concepts of decision design are introduced via Multiple Criteria Decision Making (MCDM), Knowledge Management (KM) and optimisation. Decision-making conflict is defined as the absence of a prominent tradeoffsfree alternative. Because tradeoffs are properties of alternatives (the measured) and not of criteria (the measures), designing an optimal decision involves designing a tradeoffs-free alter...

This paper introduces multi-criteria decision making (MCDM) into group decision making to propose a multi-criteria group decision making model for credit risk analysis. This model can not only deal with multi-criteria and complicated practical problems, but also reduce individual subjective preference to support group decision-making. In this model, experts’ opinion is integrated by post-expert...

Environmental decision-making is complicated by the complexity of natural systems and the often competing needs of multiple stakeholders. Modelling tools are often used to assist at various stages of the environmental decision-making process. If such models are to provide effective decision support, the uncertainties associated with all aspects of the decision-making process need to be taken in...

Fuzzy theory provides a rigorous, flexible approach to the problem of defining and computing. Therefore, to facilitate decision-making in geographic information system (GIS), the graph layer indicator and the Takagi Sugeno (TS) fuzzy model have to be integrated. This study explains several versions of the TS fuzzy model based on fuzzy theory and fuzzy operation. An inference model is constructe...

sohrabi and nalchigar (2010) proposed a new data envelopment analysis (dea) model to identify the most efficient decision-making unit (dmu) in presence of imprecise data. in this paper, it is shown that the proposed model is not able to determine the most efficient dmu and is randomly introduced an efficient dmu. in addition, it is shown that this model determines the most efficient dmu in the ...