The Russian practice of marketplaces is often associated with free transport delivery purchased goods, as opposed to international studies, where the driving factor a competitive price and convenient purchase process. study showed that 83% marketplace buyers are convinced cost shared between seller goods itself, client gets it for free. International studies indicate desire see separate item ty...

Suppose an intermediary provides a benefit to buyers when they purchase from sellers using the intermediary’s technology. We develop a model to show that the intermediary would want to restrict sellers from charging buyers more for transactions it intermediates. With this restriction an intermediary can profitably raise demand for its services by eliminating any extra price buyers face for purc...

By assuming that group buying websites offer consumers an opportunity to gain consumption value from experiential products with potential risks, a theoretical model was proposed to explore the factors affecting buyers’ purchase intentions. In this model, trust, price consciousness and conformity behavior were viewed as antecedents of risks. A study of 164 responses found that the purchase inten...

Mobile technology is getting changed very fast in commensurate with other technological hyper changes. Buyers’ expectation from a new cellular phone is also changing over time. Producers, thereby, have to keep themselves abreast of changes in customer taste and preferences to attract, capture, grow, and retain both existing and potential customers. This study is set to measure factors affecting...

Objective : The article identifies the key determinants of value traditional food products and factors involved in consumers’ decisions to purchase them. Research Design & Methods Marketing research was conducted via indirect interviews with use an Internet questionnaire (CAWI). population ( N = 294) consisted people aged 18–30 who consume from various categories. Findings results showed th...

Survey evidence suggests that consumers care about the environment and are willing to pay a higher price for a product that generates less environmental harm. We induce buyer preferences over quality in a laboratory posted offer market to study sellers’ incentives to offer products of differing quality. Buyers are unaware of the product quality before purchase, as is often the case for goods wi...