The process of marketing campaign optimization takes as input a set of offers, a set of customer segments and a set of communication channels, and determines the most profitable combinations by which offers should go to segments over channels, taking into account a set of constraints for the campaign. In this paper, we argue that the combination of data mining techniques with optimization model...

Here we present an overview of some published papers of interest for the marketing research employing electroencephalogram (EEG) and magnetoencephalogram (MEG) methods. The interest for these methodologies relies in their high-temporal resolution as opposed to the investigation of such problem with the functional Magnetic Resonance Imaging (fMRI) methodology, also largely used in the marketing ...

With the wide spread popularity of social networking sites (SNS), enterprise organizations have started to explore the business opportunities in SNS such as Facebook to conduct targeted marketing and reputation management. Customers or users tend to trust the opinion of other customers or users, especially those with prior experience of a product or service, rather than company marketing. One o...

The health effects of playing golf on the athlete's body is an interesting topic. effect increasing blood saturation has low presence in literature. This paper demonstrates correlation improving status after COVID-19 while this positive information a potential to be used by marketing management various organisations improve economics activities. We analyse change and heart rate 18-hole course, ...

OBJECTIVE To identify effective strategies for marketing pharmacist-provided medication therapy management (MTM) services to patients in a self-insured employer setting. DESIGN Qualitative study. SETTING University of Pittsburgh during March through May 2008. PARTICIPANTS 26 university employees taking at least one chronic medication. INTERVENTION Three focus group sessions were conduct...

Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between consumers. We survey the diverse literature on such marketing with an emphasis on the statistical methods used and the data to which these methods have been...

Social marketing applies some of the same principles used in commercial marketing for the analysis, planning, execution, and evaluation of programs designed to motivate voluntary behavioral change. It relies on consumer research for understanding the people they hope to change, including their values, aspirations, fears, lifestyle, and factors that motivate and deter them from adopting desired ...

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