disaster-affected populations are highly vulnerable to outbreaks of measles. therefore, a mass vaccination against measles was conducted in aila cyclone-affected blocks of west bengal, india in july 2009. the objectives of the present report were to conduct an in depth analysis of the campaign, and to discuss the major challenges. a block level micro-plan, which included mapping of the villages...

BACKGROUND The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mass media campaign to change behavior using a new method to estimate the possible effect size of a s...

This work outlines the communication strategy for a 3-year pan-European campaign on plant health. The document starts with situational analysis that gives an overview of current political, economic, social, and technological situation emphasis trade main objectives, target audiences (TAs), key messages are then defined. TAs labelled as curious travellers (P1), hobby farmers (P2), young parents ...

Foodborne illness is a significant public health problem in America. The United States Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) launched a national Food Thermometer Education Campaign (FTEC) to educate the public to use food thermometers more regularly. FSIS applied social marketing processes to a portion of its FTEC to identify and move a specific target pop...

A study on the Immunization Coverage relating to the six vaccine preventable diseases was carried out in an urban, semi urban and rural area in Kerala and the results from the three areas were compared and discussed. The percentage of fully immunized children was similar in all the three areas and it was quite high. Coverage of measles vaccine was high in the Health Unit, Pangappara where healt...

Hepatitis C virus (HCV) infection is a complex public health problem, characterized by a high prevalence of chronic infection, an increasing burden of HCV-associated disease, low rates of testing and treatment, and the prospect of increasing incidence associated with the epidemic of injection drug use. Three-quarters of chronic HCV infections occur among persons born from 1945 through 1965. Pre...

A considerable portion of the present Brazilian $ofiulation is afflicted with schistosomiasis. This articEe describes the unfolding of a major Government campaign against the disease. Employing a wide range of health education, basic sanitation, water sup#ly, filanorbiciding, and chemotherapeutic measures, it seeks to reduce the prevalence of schistosomiasis among schoolchildren to less than 4 ...

We evaluated the 2003 Kansas West Nile virus public education campaign. Awareness was widespread but compliance was low. Spanish-speaking persons were poorly informed. Relevant factors included population segment variability, campaign content, media choice, and materials delivery methods.

QUESTION Can a multifaceted statewide communications campaign motivate behavior change in low-income Colorado families to limit children's fruit juice consumption and increase children's consumption of tap water to prevent tooth decay? PURPOSE Caries is the most common chronic disease of childhood, affecting 40% of kindergartners and 55% of third graders in Colorado. Frequent consumption of 1...