This paper develops an impure public good model to analyze the comparative statics of environmentally friendly consumption. ‘‘Green’’ products are treated as impure public goods that arise through joint production of a private characteristic and an environmental public characteristic. The model is distinct from existing impure public good models because of the way it considers the availability ...

Green marketing is currently one of the most powerful strategies in corporate world as it responds to a growing demand for green products. Therefore, this study aims analyse influence perceived value on trust and satisfaction, how both variables impact word mouth turn and, at same time, three purchase intention. Data collection was carried out through digital survey buyers The hypotheses posed ...

The growing global demand for environmentally friendly products necessitates an in-depth examination of the factors influencing consumers’ willingness to pay a premium. This study focuses on furniture industry and aims identify key determinants that shape more furniture. Data were collected from 153 Indonesian consumers interested in purchasing household products. Structural Equation Modeling (...

Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy processes. This paper focuses primarily on promoting products by employing claims about their environmental attributes or about firms that manufacture and/or sell the...

Purpose This research examines current and prospective consumer perceptions, purchase intent and parent brand evaluation due to green brand – line and category extensions by marketers of established (non-green) brands for products with high versus low perceived environmental impact. Design/Methodology/Approach Response to online surveys by 602 pet-owners at social networking websites. The quasi...

This article explores whether and to what extent individuals are willing to voluntarily pay a premium for products that provide public environmental benefits. In particular, we critically review and analyze the status and impacts of U.S. green power marketing to date. Green power marketing—the business of selling electricity products distinguished by their environmental attributes—seeks to deve...