This paper examines the nature of market orientation (MO) in entrepreneurial firms and proposes a conceptual model of market firm interface appropriate to entrepreneur led firms.

Based on a feasibility analysis on the product and source market orientation of the Ailing River Drifting Scenic Spot, this article explores its product quality as well as market strategies in four aspects including product, price, promotion and place.

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High food price instability is one of the major risks facing agricultural households from developing countries. Resulting from agronomic factors as well as the historically low levels of world grain stocks and climate change, increased food price volatility has attracted renewed interest among policy experts in identifying appropriate policy instruments to counter its effects. This paper applie...