As we are moving further into the third decade of twenty-first century ideological tensions, in and around gender studies, including masculinity increasing decreasing pa...

the objective of the paper is to analyzethe impact of gender on media usage, and the preference and precedence given to various types of this media and their contents, in iranian society. most of the relevant studies concentrate on representation, reception analysis and on the norms of women’s favorite genres. in general, gender plays a determining role in the use of different media sources and...