Online reviews are a dominant resource for consumer. Extant research on online review generation has primarily focused on the valence of online review, the volume of online review however remains largely unexamined. This study examines the peer effect on content production. Using a unique data set, we track and measure peer effect at message level. We find that peer effect does exist and it is ...

We study the effect of conspicuous consumption on social status in an online virtual world. Based on previous literature, we hypothesize that purchases of rare items can confer higher social status. We test this effect at the German Habbo Hotel, an online social network with more than 1.5 million registered users. Using propensity scoring algorithm, we separate the selection effect (e.g., more ...