نتایج جستجو برای: form the principles of brand purchase decisions and brand trust

تعداد نتایج: 25042261  

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه رازی - دانشکده علوم 1390

in current study, 63 samples of bat populations collected from differ regions were used for evaluating the geographic variations. twenty cranial and dental characters for traditional morphometric and landmarks method on the ventral, dorsal skull and mandible for geometry morphometric studies were used. statistical analyses of traditional morphometric and geometry morphometric data indicated low...

پایان نامه :0 1392

it is definitely necessary to understand the concept and behavior of causation of life insurance policies and its determinants for insurance managers, regulators, and customers. for insurance managers, the profitability and liquidity of insurers can be increasingly influenced by the number of causation through costs, adverse selection, and cash surrender values. therefore, causation is a materi...

In this study, based on the stimulus-organism-response framework (SOR), to develop a comprehensive framework of consumer experience in the field of online retailers, examining the impact of online store environment elements (web quality and brand Web site) as forecasting for emotional responses and cognitive (trust and perceived risk) and behavioral responses of consumers (want to buy) are disc...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده مهندسی صنایع 1387

according to webster and wind (1972) and anderson et al (1987), “organizational buying is a complex process and involves many people from different functional areas, multiple goals and potentially conflicting decision criteria. moreover, the customers of today are also more knowledgeable and selective when making their purchasing decisions. since a key to organizational survival is the retentio...

Journal: :مدیریت بازرگانی 0
میراحمد امیرشاهی استادیار، عضو هیات علمی دانشگاه الزهراء (س) محمود شیرازی استادیار، عضو هیات علمی دانشگاه شهید بهشتی سمانه پارسا دانشجوی دکترای مدیریت بازرگانی، گرایش بازاریابی، دانشگاه آزاد اسلامی تهران مرکز

with increasing competition in today’s markets, the vital point for companies is to maintain their market shares. therefore, marketers try to vitalize the companies’ brands, in order to maintain their position in market. whereas, creation a new brand is very costly and time consuming and its chance of success is limited, nowadays, more than ever, marketers are trying to achieve their goals thro...

Journal: :Dinasti International Journal of Management Science (DIJMS) 2021

The purpose of writing a Literature Review Papers is to determine the effect brand image and price variables on trust purchase decisions. With qualitative methods Library Research. results show that affects trust, purchasing decision, decision

Journal: :Ekspektra : jurnal bisnis dan manajemen 2021

Competition between the food and beverage industry, especially local souvenirs, is a challenge for every business actor to be able maintain develop his business. Repurchase decision stage where consumers form intention buy most preferred product, consumer's modify, delay or avoid strongly influenced by perceived purchase risk (Kotler Keller, 2012: 188).Brand image can influence consumer behavio...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه پیام نور - دانشگاه پیام نور استان تهران - پژوهشکده زبانشناسی 1389

a professional is someone whose work involves performing a certain function with some degree of expertise. but a narrower definition limits the term to apply to people such as teachers and doctors, whose expertise involves not only skill and knowledge but also the exercise of highly sophisticated judgment, and whose accreditation necessitates extensive study, often university-based as well as p...

1999
Füsun F. Gönül Anthony A. Smith

Measuring the impact of coupon availability on consumers’ purchase decisions often poses a problem in forecasting market shares of brands in a retail environment. Because, data on actual coupon availability do not exist or can only be obtained by costly field experiments. The widely used supermarket scanner panel data sets offer information on coupons redeemed by the household for only the spec...

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