In this paper, we aim to carry out a comparative analysis of the Dividend Pay Capabilities (DPC) selected organizations belonging Fast Moving Consumer Goods (FMCG) and Durables (CD) sectors listed in BSE, India during period FY 2013-14 2019-20. We select top 25 companies from FMCG group 5 firms CD sector on basis average market capitalization. For comparison purpose, have considered six aspects...

The Sri Lanka’s Fast-Moving Consumer Goods (FMCG) sector has embarked upon in practicing different marketing management elements, given the fact due to, stiff competition prevails industry sphere. This paper endeavors to look at importance of building brand equity managing a with practical perspective by considering dessert premix category. looks what made Motha reign as an undisputed leader co...

Purpose A total of 210 valid paper-and-pencil questionnaires were received from fast-moving consumer goods/small and medium-sized enterprises (FMCG-SMEs) to empirically test the proposed model. Structural equation modelling approach was performed assess model fit, measurement structural models for exogenous endogenous constructs, nonlinearity. Design/methodology/approach In hyper-competitive wo...

The grocery industry is one of the largest and most important industries in the modern marketplace. Over the past seventy years, supermarkets and grocery stores have evolved into some of the most convenient and diverse businesses in the world. This evolution would not have been possible without effective supply chain management. In reality, nowadays supply chains -especially these of Fast Movin...

Fast-moving consumer goods are closely related to people’s lives and play an important role in the global economy. The fast-moving industry is characterized by rapid changes market demand, affected seasons holidays, a wide range of products, fierce competition. Based on characteristics industry, this paper analyzes supply chain explains causes “Bullwhip Effect” industry. It believed that manufa...