Introduction: Experiential learning refers to learning which uses the learner’s experience as a base. This definition implies an active and personal approach to learning. A more operational definition is provided below. While experiential learning has been gaining rapidly in popularity, the evidence on its value is mixed. Wolfe [1] presents evidence suggesting that experiential learning is not ...

<p align="justify">Technological changes that are developing rapidly have led to high competition between investment startups and securities. Therefore, startup companies need implement marketing strategies appropriate right on target in order win market competition. One of the used by is experiential marketing. This strategy focuses providing a positive experience mind customers so consu...

A lot of startup brands utilized Instagram to build their brand online and raise awareness toward brand. Fashion industry is one the many industries that rely on heavily. Three Levels Experiential Marketing was a new strategy built from 5 Strategic Modules (SEMs) Schmitt such as Sense, Feel, Think, Act Relate make SEMs easily applicable businesses in Instagram. To validate application those str...

This paper is part of ongoing descriptions of Contextual Marketing in SMEs. To date two previous papers have addressed a variety of key factors that contribute to Contextual Marketing. Our first paper, (Carson et al 2002*), addressed the overriding theme of Contextual Marketing and considered issues such as commonalities, triggers, variances, situation specific and language/vocabulary. Our seco...

Following an experiential framework, this research aims to disentangle the factors influencing tourist experiences in wetland parks in the context of an emerging economy. Specifically, this study tests the causal relationships among service quality, tourist experience, and revisit intention in relation to three popular wetland parks in Zhejiang, China. Consequently a series of on-site visitor s...

Campus sustainable food projects recently have expanded rapidly. A review of four components - purchasing goals, academic programs, direct marketing, and experiential learning - shows both intent and capacity to contribute to transformational change toward an alternative food system. The published rationales for campus projects and specific purchasing guidelines join curricular and cocurricular...

Traditionally, marketers have focused on functional and meaningful product differentiation and have shown that such differentiation is important because consumers engage in a deliberate reasoning process (Chernev, 2001; Shafir et al., 1993; Simonson, 1989). However, nowadays products in many categories are functionally highly similar, and it is difficult for consumers to differentiate products ...

This study aims to identify the mediating effect of trust on brand loyalty and brand equity. Three antecedents including cognitive and experiential factors are evaluated to identify their direct effects on brand loyalty and brand equity. Their indirect effects through trust are also evaluated. This study conducted a survey through both paper-based and online based survey. The respondents were 2...