A number of SMEs lack the essential marketing skills, knowledge, tools and resources, financial access to ensure survival their businesses. Service learning could be used as an effective pedagogy for assisting with vital communication (MC) strategies via development resources that may increase business growth sustainability. The primary research objective was evaluate SMEs’ satisfaction regardi...

This paper investigates whether consumers when buying food products are likely to form expectation-performance comparisons or whether they are more likely to base their satisfaction assessment on performance evaluation. Three different experiments were conducted in order to investigate the problem setting. The food products used were shrimps (experiment A), cheese (experiment B) and potato-chip...

Three studies show that negotiators consistently underestimate the size of the bargaining zone in distributive negotiations (the small-pie bias) and, by implication, overestimate the share of the surplus they claim (the large-slice bias). The authors explain the results by asymmetric disconfirmation: Negotiators with initial estimates of their counterpart's reservation price that are "inside" t...

The rise of e-commerce has led to the increased reliance users on electronic word-of-mouth (eWOM) evaluate products and services offered. Previous research attempted determine which reviews are more credible than others, as tend impact readers non-credible ones. However, one questions in this domain that not been addressed so far is circumstances review writing itself, may influence way written...

Active participation of members is considered essential to the success of virtual communities. We incorporated the Adaptive Structuration Theory and Expectancy-Value Theory to propose a conceptual model in explaining active participation in problem solving virtual communities from a learning perspective. In this model, learning orientation and learning expectancy were identified as predictors o...

Expectancy for an upcoming musical chord, harmonic expectancy, is supposedly based on automatic activation of tonal knowledge. Since previous studies implicitly relied on interpretations based on Western music theory, the underlying computational processes involved in harmonic expectancy and how it relates to tonality need further clarification. In particular, short chord sequences which cannot...