Investment on usability pays off better than any other business action but it is well known that the usability engineering is not that much applied in practice. One reason is the high cost of evaluation studies. To have a better justification of the costs of each usability evaluation we need to estimate costs of running a controlled evaluation in organization as well as the benefits of successf...

Leading market analysts such as Gartner, Forrester Research and IDC expect again for 2012 an increase of global information technology (IT) spending between 3.7% and 6.9% compared to 2011. This trend emphasises the fact that ensuring the effectiveness and efficiency of IT or IT evaluation is a substantial task of strategic IT management. Weighing costs and benefits is already a real challenge f...

With the globalization and the volatility of the markets there is a huge pressure for manufacturing companies to be more innovative and competitive in delivering value to their customers. The evaluation of overall value chain, designed and implemented to supply a specific product or service, should support changes in the existing business model or in the definition of new business models that e...

this paper investigates the effects of advertising, profitability, concentration and research & development on the market share of iranian great food and beverage industries during the period of 2000-2011. for this purpose, we used the more than 50 employee's statistics of industrial 4- digit firms and panel data technique for estimating the model. the main results of this paper reveal that, th...