In the current phase of globalization, the fashion industry is an important sector where firm strategies are frequently oriented towards product personalization – more than product customization – with a reduced price. The fashion industry relates to the ability to provide customized products or services through flexible processes in high volume and at a reasonably low cost, which are currently...

We develop a dynamic optimal control model of a fashion designer’s challenge of maintaining brand image in the face of short-term pro…t opportunities through expanded sales that risk brand dilution in the longer-run. The key state variable is the brand’s reputation, and the key decision is sales volume. Depending on the brand’s capacity to command higher prices, one of two regimes is observed. ...

The Internet is changing the way in which businesses operate. ‘Brick and mortar’ companies can now use the Internet to reach more customers and sell products in addition to the traditional channels. Moreover, the Internet is an excellent means of communication and advertisement. Nevertheless, only a minority of the businesses operating in the fashion sector have developed e-commerce. This paper...

Although sustainability in the fashion industry has gained prominence from both business practices and academic research, retailing, a vital part of the supply chain, has not yet been fairly explored in academia. The interest in this area has increased lately, mainly due to the growing complexity within this dynamic context. Therefore, it is meaningful to conduct a systematic review of the rele...

The fashion industry is a very fascinating sector for the sales forecasting. Indeed, the long time-to-market which contrasts with the short life cycle of products, makes the forecasting process very challenging. A suitable forecasting system should also deal with the specificities of the demand: fashion trends, seasonality, influence of many exogenous factors, . . . . We propose here a review o...

This paper is a review of the literature gender stereotypes. It examines thedeconstruction stereotypes through clothing in settings such as academia and workplace, magazine pop culture, shopping behavior consumerism. found that attire has profound influence on traditional norms shown men use to signal their sexuality social status. Gender portrayals within children’sand men’s magazines often fo...

The labor functions of the fashion industry workers during cutting garments in case modern and forecasted productions for substantiation content training qualified have been analyzed. characterized context structuring production operation as to its phases: preparatory, executive, control management. For on clothing, models three types prepared: industrial, individual, forecasted. It has grounde...

In a time of global warming, sustainability claims are prevalent in the fashion and textile industry. Fashion industry is experiencing shift from linear economy to circular economy. The textiles, however, has very many dilemmas due close connection with its value chain. This paper will take form literature review discuss methods used transforming textiles it faces, as well social issues arising...

COVID-19 has had a dramatic impact on the fashion industry. Fashion brands to restructure their value chains and refine strategies overcome negative consequences of lockdown. An analysis Italian industry is used examine how companies responded challenges pandemic they were able find competitive solutions. Qualitative discuss case Italy, country that was particularly affected by COVID-19. The re...